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Mattel IM-Me

imme 

Arrayent technology powers Mattel's IM-Me communication network.

The Mattel IM-Me is a wireless messaging system designed for girls ages 8 and up.  It is a "walled garden" system so that girls only chat with other IM-Me friends that they approve, keeping strangers away. IM-Me works with a home Internet connection so that girls can chat with friends anywhere, anytime. Over 100,000 IM-Mes have been shipped in the USA, primarily though Target stores, and the UK.

Arrayent delivers the underlying technology that powers the IM-Me communication network. Because Arrayent's connection cost is economical, Mattel does not have to charge girls a service fee to connect to the closed IM-Me network. IM-Me's customer support cost has been in line with Mattel's existing electronic toys. Low customer support cost is achieved by the Arrayent design team's attention to ease of installation, ease of use and implementing reliable communication hardware and software.