Arrayent Blog

January 20, 2017

CES 2017 Report: Voice Control Rules

Well, the annual CES confab is over for another year. It was, as usual, a whirlwind of activities and a very busy time for Arrayent. But we like it like that! It was a banner year for meetings with customers, partners, analysts and press for us. Traffic at our booth was strong and steady, and even mobbed at times. It certainly helped that our category, consumer IoT/Smart Home products, continued to dominate show buzz—along with self-driving cars, 3D printers, and drones. There was a lot of interest in our own EcoAdaptor announcement that we are enabling interoperability between products within […]
January 19, 2017

‘EVOLVE’ is Step A4 to Enhance Products Through Compatibility With Other Services

This blog is the final one in our series describing Arrayent’s ‘A4 Program’ – four steps to IoT business transformation, which was unveiled to visitors at our 2017 CES booth in Las Vegas. ARRAYENT A4 PROGRAM – STEP A4: ‘EVOLVE’ For the ‘first generation’ of consumer IoT/Smart Home products, companies focused on one thing: connectivity. Connectivity was novel—but only up to a point. As has been well documented now by seeing limited consumer adoption, connecting devices to smartphone apps created some interesting gadgets that were tailor-made for early tech adopters. But the novelty of being able to control home devices […]
January 6, 2017

‘LEARN’ is Step A3 to Gain Insights from IoT Device and Consumer Data

This blog is another in our series describing Arrayent’s ‘A4 Program’ – four steps to business transformation, which is being unveiled at CES to qualified visitors at our booth in the Sands Expo. This blog looks at the third step of the program. ARRAYENT A4 PROGRAM – Step A3: ‘LEARN’ Connected products are producing staggering amounts of data –customer and product usage data. When captured and analyzed, this data can help companies understand customer needs, market dynamics, and strategic issues. Arrayent helps its customers turn that data into valuable and actionable “insights” about users, their behaviors, product usage, and sales […]
December 29, 2016

‘LAUNCH’ Step A2 When Connecting Products Quickly Across the Global Markets

This post is the second in our series describing Arrayent’s ‘A4 Program’ – four steps to IoT business transformation, which is being unveiled at CES to qualified visitors at our booth in the Sands Expo Center. This blog looks at the second step of the A4 program—A2: ‘Launch.’ ARRAYENT A4 PROGRAM – STEP A2: ‘LAUNCH’ From the initial project planning phase, Arrayent helps customers get their products from ideas to market quickly—on average in less than six months! In some cases, that’s years faster than the time-to-market many brands are achieving working with high-priced professional services companies or trying to […]
December 21, 2016

‘ENVISION’ Step A1 When Planning For Success In A Connected Product World

There was a day when manufacturers built their products, shipped them to retailers, and with the exception of a return or two, considered their job to be done. Those days are coming to an end faster than expectations of personal privacy. With the Internet of Things and connected products, the consumer products landscape has changed forever. Now manufacturers have a direct channel to the consumer that is ‘always on’ and they can provide more services, sell additional products, and create a more satisfying brand-to-consumer relationship than was ever possible before. But there are broad ramifications adding connectivity to products. Let’s […]
December 19, 2016

Looking Back at 2016 and Forward To CES, 2017, and Beyond

It’s hard to believe the end of the year is fast approaching. But here we are—busy taking stock of 2016 and looking ahead to 2017! For companies like Arrayent serving brands in the consumer tech products sector, the New Year always begins with a BANG at the annual CES show in Las Vegas. And like many of you, we are in heavy prep mode, getting ready to fully participate in the show, and: Exhibit, Announce, Speak & Meet! We are exited about this year’s show and wanted to share a few details. EXHIBIT: We will be exhibiting at booth #40746 Level […]
December 18, 2016

Give the Gift of Connection

This year it’s easier than ever to give gifts that provide extra value because they are connected to other products and services. Amazon Echo and Google Home are both popular, but we thought you might enjoy seeing a list of our favorite connected products just in case you were looking to give the gift of connection this holiday season. So take a look below at these eleven connected products. The ‘product links’ go to Amazon.com or the company site. The iOS and Android links go to the respective App Store sites for more information on connected functionality. • Febreze Home Air Freshener A unique connected […]
December 8, 2016

Observations from the Election for IoT Marketers

Quite a number of articles have been written since the U.S. Presidential election (to be followed, no doubt, by many books) on communications strategies and lessons learned. Some provide excellent food for thought for tech industry marketers, especially those of us who spend our time thinking and writing about the Internet of Things. We were particularly intrigued by the recent Wall Street Journal column, “Trump’s Win Has Ad Agencies Rethink How They Collect Data, Recruit Staff.” Bottom line: Have marketers become out of touch with consumers? One of the article’s key takeaways was that many marketing programs are oriented toward […]
November 28, 2016

Why Are Smart Devices On Gift Lists But Not On Wish Lists?

Here’s an interesting bit of psychology to ponder. The IoT products shoppers are buying for others may not be the same tech products they would like others to buy for them. As we mentioned in our last post, according to a telephone survey of 1,000 US adults conducted by the CTA (Consumer Technology Association), here was the list of smart home devices shoppers they were planning to purchase for others: SMART HOME GIFT LISTS: 17% Smartwatch 15% Fitness tracker 11% Connected toy 10% Smart thermostat 10% VR headset 9%   Heart rate monitor 9%   Drone 8%   Home camera 6%   GPS sports watch 6%   […]
November 27, 2016

Emerging Tech Products Including Smart Home On More Holiday Gift Lists Than Ever Before

According to the CTA (Consumer Technology Association), about 68 percent of US consumers—or 170 million people—plan to buy technology gifts this holiday season. That’s a six percent increase over last year. What’s particularly interesting for us at Arrayent is that a record number of these consumers are planning to give new emerging technology products as gifts this year. Almost a quarter of the consumers in the CTA survey (24%) plan to buy smart home devices. Smart thermostats led this category at 10 percent, and digital assistant devices such as Amazon’s Echo or Google Home came in at six percent. Smart […]